Wed, Feb 03, 01:33 PM PST

EP 2 - What should be included as "Marketing Technology"

By Ops Cast by MO Pros
Cover image for EP 2 - What should be included as "Marketing Technology"

We discussed an article (linked below) that talks about what should and should not be considered "MarTech". The inspiration for the article is from research published by CabinetM and we welcomed Sheryl Schultz, COO to the show to discuss the article and the report.

Article Here - When Martech Isn't Martech

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Mike Rizzo

I'm the founder of MO Pros ( and a passionate Marketing Operations Strategist/Technologist.

Naomi Liu

A constant problem solver and life-long learner. Founding Admin & Advisory Member of MO Pros (

Michael Hartmann

Revenue Operations | Marketing Operations | Marketing Technology | Demand Generation | Leader

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