EP 11 - Qualitative research like a pro - With Peter Parkes, Qualdesk

Peter Parkes has been a user researcher for a very long part of his career, starting from leading roles at the heyday of Skype to leading strategy at the most well known user research agency in the UK, Made by Many and today as the founder of Qualdesk, which solves the key problems of collaborating on agile products. What he has to say about qualitative research, though, will shock some practitioners. Peter's pragmatic approach to customer development is a masterclass summarising years of learning into how to drive the most effective learnings from your user interviews.